How to Buy an Existing Business

Group of professionals shaking hands after a meeting, sealing the deal to buy an existing business.

Here’s a question we hear often, “Should I buy an existing business or start a new one?”

Buying a business instead of launching a new one can be an exciting opportunity for small business owners, but it requires careful planning. First, make sure you understand the process, including evaluating financial statements, licenses, and contracts. You’ll need to get access to all important information about the business you’re interested in and determine whether you’re buying the assets of the business or ownership entirely. Before moving forward, you’ll want to make sure the business follows zoning laws, environmental laws, and other regulations.



Businesswoman reviewing documents, focusing on the financial details to buy an existing business.

Reasons to Buy a Business

There are many compelling reasons to consider buying a small business. It offers a faster path to cash flow and immediate brand recognition. Unlike a startup, where you build from the ground up, an existing business already has a market position, customers, and systems in place, increasing your chances of success. Additionally, you’ll avoid the uncertainties of launching a new business and can leverage the business acquisition to grow your skills or expand into a type of business that suits your expertise.

Advantages of Buying an Existing Business

When you buy a company or small business, you benefit from a proven track record, saving time on establishing your business licenses, customer base, and cash flow. With the right business in your hands, you won’t have to deal with the steep learning curve of starting from scratch. Plus, many sellers offer seller financing as part of the purchase agreement, making it easier for you to manage the financial side of the transaction.

Common Reasons for Business Sales

Often, the sale of the business happens for non-financial reasons. Business owners may want to retire, relocate, or change careers, creating an opportunity for buyers to take over. In some cases, the business for sale might be underperforming, offering a chance for improvement through new strategies. Regardless of the situation, you’ll want to make sure you fully understand the reasons behind the sale to ensure it aligns with your goals and expectations as a buyer.

Potential Pitfalls of Buying an Existing Business

Buying an existing business can come with risks that need to be carefully evaluated. These could include outdated systems, existing liabilities, or an inflated purchase price. It is important to conduct thorough due diligence and understand the specific challenges you may inherit.

How to Buy an Existing Business

Buying an existing business can be an excellent way to hit the ground running, but the process requires careful planning and due diligence. You need to assess the business’s value, legal and financial standing, and operational structure before making any commitments. From performing a business valuation to finalizing the term sheet and purchase agreement, each step requires attention to detail. Whether you’re buying an online business or a local brick-and-mortar establishment, following the right steps can ensure a smooth acquisition.

Person researching on a laptop with notes, preparing to buy an existing business.

7 Key Steps to Buy an Existing Business

1. Conduct a Business Valuation

Begin with a thorough valuation of the business. Assess its assets, liabilities, revenue streams, and market value. Understand the financial health and potential value of the business.

2. Review Financial Statements

Collaborate with your accountant to analyze financial statements, tax returns, and cash flow projections. This will help you determine the profitability and sustainability of the business.

3. Draft a Letter of Intent (LOI)

Create an LOI that outlines your offer, including key terms and contingencies like securing a lease or transferring licenses. This sets the groundwork for negotiations.

4. Perform Due Diligence

Examine the legal, financial, and operational aspects of the business thoroughly. Verify assets, liabilities, contracts, and compliance with regulations to avoid potential pitfalls.

5. Secure Financing

Determine how you will finance the acquisition. This might involve debt financing, seller financing, or other means. Securing the right financing is crucial for a successful acquisition.

6. Negotiate the Purchase Agreement

Negotiate the final terms with the seller, including the purchase price, transition plan, and any seller financing terms. This is also when you decide whether it’s an asset purchase or a stock purchase.

7. Finalize the Purchase

After all agreements are set, finalize the purchase by signing the necessary documents, securing licenses, and ensuring all legalities are completed. Prepare for the transition into ownership.

Close-up of a checklist being marked, representing tasks to buy an existing business.

Preparing a Checklist for Business Purchase

A checklist is essential to ensure no crucial steps are missed during the acquisition. Make sure your list includes confirming the business’s legal structure, securing a lease if applicable, and reviewing any existing contracts or organizational documents with a good business attorney. You should also verify intangible assets such as trademarks, patents, or brand reputation, and plan to spend time ensuring the business complies with zoning and environmental laws. Finally, assess your chances of closing within 90 days and finalize financing options like debt financing if necessary.

Due Diligence When Buying an Existing Business

Due diligence is a critical step in the business acquisition process that ensures you fully understand what you’re getting into before the final purchase. During this phase, you’ll review the financial, legal, and operational aspects of the business to arrive at a fair deal. Whether you’re planning to buy an online business or a brick-and-mortar establishment, this step allows you to verify everything from cash flow to legal obligations, ensuring that you’re able to move forward with confidence.

How to Conduct a Financial Review Before Buying

A comprehensive financial review involves examining the company’s receivables, liabilities, and assets to determine how much the business is worth. You’ll want to make sure that the business is generating enough revenue to sustain itself, and you’ll probably want to use the cash flow method to figure out how much you’re willing to invest. This is also the time to review financial statements, analyze profitability, and confirm that there are no hidden debts or issues.

Legal Considerations

The legal aspects of buying a business can be complex, so it’s essential to get the right guidance from a good business attorney. Make sure to review contracts, ownership of the business, and any potential legal liabilities. Confirm that the business complies with zoning laws and other regulations, and make sure you know the status of the business entity before the acquisition. Additionally, check any licenses and permits and ensure they can be transferred to you as the new owner.

How to Value the Business

Valuing a business is a critical aspect of the buying process, helping you determine whether the investment is worthwhile. This involves evaluating the company’s financial health, examining assets, liabilities, and profit potential. A thorough valuation considers both tangible assets—like real estate, equipment, and inventory—and intangible assets, including intellectual property, brand reputation, and customer base. Understanding these elements will help you gauge how much the business is worth, and will also play a key role in negotiations and determining a fair offer.

Signing a contract to buy an existing business, with focus on the agreement.

Methods to Determine the Purchase Price

Cash Flow Method

This is often the primary method, focusing on the business’s ability to generate consistent income. The purchase price is typically determined by multiplying the business’s annual cash flow by an industry-standard multiple.

Asset-Based Approach

In this method, you assess the company’s assets, such as equipment, inventory, and real estate, and subtract any liabilities to arrive at the net asset value. This method is most appropriate for businesses with significant physical assets.

Market Comparison

This approach compares the business to similar companies recently sold in the same industry. By evaluating the market position and sales figures of comparable businesses, you can gauge how much the business is worth in the current marketplace.

Regardless of the method used, be sure to include intangible assets—like intellectual property, trademarks, and goodwill—as these factors can significantly affect the overall value. Consider the business’s growth potential and competitive advantages to ensure you make an informed offer.

Drafting the Letter of Intent

After agreeing on the valuation and purchase price, the next step is drafting the Letter of Intent (LOI). This document formally outlines the key terms of the deal, clarifying the expectations between the buyer and seller. The LOI serves as a road map for the transaction, detailing what both parties agree on before entering the due diligence phase. Although not legally binding, a well-constructed LOI can prevent misunderstandings and protect both parties as the process moves forward.

Key Terms to Include

The LOI should specify several crucial elements to set clear expectations. First, detail the purchase price and the payment structure, including whether the buyer will use cash or seller financing. The LOI should also outline any contingencies that must be met before the sale is finalized, such as successful due diligence, the transfer of licenses and permits, or financing approval. Additionally, clarify whether the deal involves an asset purchase (where specific assets are bought) or a stock purchase (where ownership shares are transferred).

By including these key terms, both parties reduce the chances of misunderstandings, ensuring a smoother transition toward the final purchase agreement.

Finalizing the Purchase

At the final stage, you will be securing financing, completing due diligence, and formalizing the purchase agreement. This is when you’ll make a conclusive decision on whether the business aligns with your goals. During this phase, it’s crucial to resolve any last-minute adjustments, such as negotiating terms of the purchase or finalizing seller financing. Ensure all legal, financial, and operational aspects are thoroughly reviewed and in order. Having everything meticulously documented will help ensure a smooth transition into your new ownership.

Final Thoughts: Proceed with Caution and Professional Guidance

Buying a business is a significant undertaking, and while this guide offers a broad overview, every transaction comes with its own unique challenges. It’s essential to approach the process thoughtfully, with due diligence at every step. Always seek guidance from legal, financial, and industry professionals to navigate the complexities and nuances of your acquisition. This is not a one-size-fits-all process, so carefully consider your options and consult experts to ensure a successful outcome.

This article is for informational purposes only. Before following any advice, we strongly recommend contacting a professional. For expert guidance and assistance, reach out to Brock and Grey, who can help you make informed decisions throughout the acquisition process.